Italy is a country in Southern Europe. Together with Greece, it is acknowledged as the birthplace of the Western culture. It is also home to the greatest number of UNESCO World Heritage Sites in the world. 

It is also famous worldwide for its delicious cuisine, its trendy fashion industry, luxury sports cars and motorcycles, diverse regional cultures and dialects, as well as for its beautiful coast, alpine lakes and mountain ranges (the Alps and Apennines). No wonder it is nicknamed the Bel Paese (the Beautiful Country).

Our International Business team’s recent visit to Italy was a highly successful one. The objective of the visit was to explore new business avenues in Sports. “Sports is regarded as one of the largest industries worldwide in terms of generating employment and revenue. Sports is a multi-billion-dollar global industry propelled by enormous consumer demand. There is remarkable growth in the sports industry in Italy and our focus will be on expanding our footprints with our business partners.” said Anita Sharma