Tufropes is committed to supporting the business of its channel partners beyond urban boundaries. Our strategy is to identify a market which is populated by retailers who are serviced regularly by a re-distribution dealer.
Along with a leading Channel Partner, Tufropes carried out a Canopy campaign in Tamil Nadu to promote our high-quality ropes. The objective of these campaigns is to not only build a strong brand equity but also to achieve increased sales in specific business segments.
We've received a very positive response on our products. Our plan is to carry out similar promotional activities all over India. We are confident that we will be able to deeply penetrate in the rural markets.